Target Audience

Audience and the text

All media text is produced with a intended reader. That is why it is important for the producer to consider:
· Content of the text is suitable for the intended reader
· Style of the presentation, is it appealing to the audience and will they understand it.

Expectations and pleasure

Repetition
The Audience play a key role in the media text by demanding repetition and difference. We learn this lesson at a young age., that is why we reject things that are not convincing to the type of video that we are watching.

Music video producers need to be aware of the target audience and the idea of preferred audience
There is a large difference between the target audience and the preferred audience
Target audience is the people you are aiming your video at. The preferred audience is the people that actually watch it.

Gender
The different interest of men and woman are obvious. If a woman was watching a spot channel they would now that it is not aimed at her because of the type of adverts and phrases . same if a man is watching a woman’s programme they would now that it wasn’t aimed at them, because of the adverts and chit chat.