Early History
* Music and moving images have always gone together
* 1920s -1930s was the era for experimental films
* They made musicals as a genre
*Soundies. Soundies were an early version of the music video, they were three-minute musical films, produced in New York, Chicago, and Hollywood between 1940 and 1946, often including short dance sequences.
* There was also a European version called the Scopitone. Based on technology developed during World War II, color 16 mm film clips with a magnetic soundtrack were designed to be shown in a specially designed jukebox.
1960s Promos
* Hard days and nights along with other rock films coursed a lot of disturbance in there time.
* A lot of artists made little films that just showed them, and were very straightforward.
* There was a lot of drug influence
* This was also the era for the post war baby booms
* Modern art influenced music a lot in this era
1970s promos
* Top of the pops started to use music videos
* There was substitutes when the bands went on tour across the country and the world
* This era was still very experimental
1980s Promos
* Artists began to need promos for every new release seriously
* There was changes in the technology and gaps in the USA’s cable market
* MTV was launched in the USA
1990s Promos
* The booms of the 1980s had amplified in the 1990s, loads of money was set aside for the pop music video directors
* There was an increase of genre based music channels
Online Music TV and Beyond
* There was a increase of online unprofessional music videos being made on sites like myspace and youtube
* There was interactive music videos just for online
I think that in the future there will be more avant-garde videos being made, a lot of animation and futurist settings and characters. I think that artists like Lady GaGa and Rihanna will bring this new style to life. In ten years i think that music vidoes could be made to be showen in a hologram and 3D, also showen in the city on electric billboards. or even soon in the cinemas.
Tuesday, 19 January 2010
History of Music Video
Tuesday, 12 January 2010
Conventions Of Music Videos
Goodwin’s distinguishing features of the Music video
There is a connection between the lyrics/ music and the visuals.
This means that the lyrics/music relates to the visual aspects of the video.
The record company demands some sort of a close-up of the artist.
The artist may also wont to develop there own star iconography, which shows the artist coming in and out of the music video. This may also over time become the image of the artist.
Voyeurism
Spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity
A privileged point of view
Examples:
· there was a sex tape made for a Brittany Spears video
· 50 cent video technology
Lyrics
Lyrics are a strong feeling of emotion. Which the artist expresses thought song.
Key parts in the lyrics can pay a main part in the video.
A lot of artist get there lyrics from past memories, like love, hate, loss etc.
Music
The music is based on the lyrics. So if the lyrics symbolize love loss then the music may come across slower than lyrics about hate. Makes use of the tempo of the track to help drive the editing.
Genre
While some music videos rise above genres, others can be placed in categrys more easily. A lot of music channals only play a certain genre of music. like kiss, kiss only play hip hop and RnB, where as karrange only play rock music.
Camera Work
The pace the camera moves in the video is important. The camera may follow the movement of the performance like walking or dancing. Camera work is important in a music video, if the camera work is un satisfactory then it makes the video look unprofessional.
Editing
A lot of music video are enhanced with digital effects like CGI, this has become more popular in the recent music videos.
There are a lot of music videos that are slowed down to relate to the mood of the song, there are some where the pace has been increased.
Some music video have been edited in a way which makes you have to watch it again to get the full message it gives.
Intertextuality
The whole network of relations, conventions, and expectations by which the text is defined; the relationship between texts, this will be recognised by the audience.
There is a connection between the lyrics/ music and the visuals.
This means that the lyrics/music relates to the visual aspects of the video.
The record company demands some sort of a close-up of the artist.
The artist may also wont to develop there own star iconography, which shows the artist coming in and out of the music video. This may also over time become the image of the artist.
Voyeurism
Spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity
A privileged point of view
Examples:
· there was a sex tape made for a Brittany Spears video
· 50 cent video technology
Lyrics
Lyrics are a strong feeling of emotion. Which the artist expresses thought song.
Key parts in the lyrics can pay a main part in the video.
A lot of artist get there lyrics from past memories, like love, hate, loss etc.
Music
The music is based on the lyrics. So if the lyrics symbolize love loss then the music may come across slower than lyrics about hate. Makes use of the tempo of the track to help drive the editing.
Genre
While some music videos rise above genres, others can be placed in categrys more easily. A lot of music channals only play a certain genre of music. like kiss, kiss only play hip hop and RnB, where as karrange only play rock music.
Camera Work
The pace the camera moves in the video is important. The camera may follow the movement of the performance like walking or dancing. Camera work is important in a music video, if the camera work is un satisfactory then it makes the video look unprofessional.
Editing
A lot of music video are enhanced with digital effects like CGI, this has become more popular in the recent music videos.
There are a lot of music videos that are slowed down to relate to the mood of the song, there are some where the pace has been increased.
Some music video have been edited in a way which makes you have to watch it again to get the full message it gives.
Intertextuality
The whole network of relations, conventions, and expectations by which the text is defined; the relationship between texts, this will be recognised by the audience.
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