Conventions Of Music Videos

Goodwin’s distinguishing features of the Music video

There is a connection between the lyrics/ music and the visuals.
This means that the lyrics/music relates to the visual aspects of the video.

The record company demands some sort of a close-up of the artist.
The artist may also wont to develop there own star iconography, which shows the artist coming in and out of the music video. This may also over time become the image of the artist.


Voyeurism

Spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity
A privileged point of view
Examples:
· there was a sex tape made for a Brittany Spears video
· 50 cent video technology


Lyrics

Lyrics are a strong feeling of emotion. Which the artist expresses thought song.
Key parts in the lyrics can pay a main part in the video.
A lot of artist get there lyrics from past memories, like love, hate, loss etc.

Music

The music is based on the lyrics. So if the lyrics symbolize love loss then the music may come across slower than lyrics about hate. Makes use of the tempo of the track to help drive the editing.

Genre

While some music videos rise above genres, others can be placed in categrys more easily. A lot of music channals only play a certain genre of music. like kiss, kiss only play hip hop and RnB, where as karrange only play rock music.


Camera Work

The pace the camera moves in the video is important. The camera may follow the movement of the performance like walking or dancing. Camera work is important in a music video, if the camera work is un satisfactory then it makes the video look unprofessional.

Editing

A lot of music video are enhanced with digital effects like CGI, this has become more popular in the recent music videos.
There are a lot of music videos that are slowed down to relate to the mood of the song, there are some where the pace has been increased.
Some music video have been edited in a way which makes you have to watch it again to get the full message it gives.


Intertextuality

The whole network of relations, conventions, and expectations by which the text is defined; the relationship between texts, this will be recognised by the audience.