I am analysing “Russian Roulette” by Rihanna. This music video was directed by Anthony Mandler. Russian Roulette fits into the pop music genre. The video gives off a sense of suspense, and being scared.
There is a relationship between the lyrics and the visual aspects, the visual matches the lyrics throughout the video.
There is a bit in the video when Rihanna sings “he says close your eyes sometimes it helps” when she sings this, in the video she actually closes her eyes.
The video cut to the beat very well there is a lot of sharp beats to the song and the video keeps it well, it makes it intense.
There are no solo instruments in the song.
The video changes pace with the song well, there is a bit about 3 minutes in where the beat changes and the visual changes with it. It work very well.
There is a lot of close ups of Rihanna in this video you can almost always see her face. The video is attractive and snappy, when you watch it you don’t want to miss anything, it is addictive.
Rihanna does a lot of her videos like this, she has changed her image over her career.
She does give off a sense of sexiness, with the way that she is dressed and her body language.
This video is narrative based and performance based.
Thursday, 11 February 2010
Analyses of "Stole" by Kelly Rowland
I am analysing ‘Stole’ by Kelly Rowland. This video was directed by Sanaa Hamri.
‘Stole’ fits into the Drama genre, there is a lot of high school drama init. It has a strong feel of emotion and sadness. There was a lot of passion went into making this music video.
The relationship between the lyrics and the visual aspects is tight. The visual matches the lyrics throughout the video. There is a scene in the video where she sings
‘Greg was always getting net from 20 feet away (20 feet away) He had a try out with the Sixers Couldn't wait for Saturday (Saturday) Now we're never gonna see him slam’
and it shows a boy ‘Greg’ playing basketball and then he gets shot.
Also about 1:18 into the video the lyrics say “they were crying to the camera saying he never fitted in he wasn’t welcome he showed up to the parties we was hanging in the guys were putting him down bullying him around” ends at about 1:30. At this part of the video the lyrics match perfectly.
The video cuts to the beat of the music well went the music increases the video becomes more intense.
There is a small part of the video that has a electric guitar playing, as that is playing the lyrics match it.
When the music’s pace increase the videos becomes more passionate and strong to keep up with the changing pace.
From 2:51 till 4:05 the video changes with the music.
It is a powerful song and video. It shows a lot of key points of a teenagers life, how hard it can be and how different people deal with it. And how one event can change a persons life forever.
Kelly Rowland has only done one video like this one, the others that see has done are more up beat, so I wouldn’t say that she was changing her image just that she was showing that she understands.
There is no sexual display at all in this video.
‘Stole’ fits into the Drama genre, there is a lot of high school drama init. It has a strong feel of emotion and sadness. There was a lot of passion went into making this music video.
The relationship between the lyrics and the visual aspects is tight. The visual matches the lyrics throughout the video. There is a scene in the video where she sings
‘Greg was always getting net from 20 feet away (20 feet away) He had a try out with the Sixers Couldn't wait for Saturday (Saturday) Now we're never gonna see him slam’
and it shows a boy ‘Greg’ playing basketball and then he gets shot.
Also about 1:18 into the video the lyrics say “they were crying to the camera saying he never fitted in he wasn’t welcome he showed up to the parties we was hanging in the guys were putting him down bullying him around” ends at about 1:30. At this part of the video the lyrics match perfectly.
The video cuts to the beat of the music well went the music increases the video becomes more intense.
There is a small part of the video that has a electric guitar playing, as that is playing the lyrics match it.
When the music’s pace increase the videos becomes more passionate and strong to keep up with the changing pace.
From 2:51 till 4:05 the video changes with the music.
It is a powerful song and video. It shows a lot of key points of a teenagers life, how hard it can be and how different people deal with it. And how one event can change a persons life forever.
Kelly Rowland has only done one video like this one, the others that see has done are more up beat, so I wouldn’t say that she was changing her image just that she was showing that she understands.
There is no sexual display at all in this video.
Star Image
The importance of star image.
Stars want to have a big image and loads of fans, so they create a character that everyone will love. Just like Lady GaGa, she has created a image of avant-garde.
Star image also effects the audience in many ways:
· Emotional Affinity which means that the audience feels attached to the star
· Self Identification which means the audience puts themselves in the same situations as the star
· Imitation which means that the audience see the star as a sort of model and want s to be like them
· projection this is a worst form of imitation where the audience becomes obsessed with the star it could become quite dangerous
Star vehicle
Star vehicle is the image constructed by the videos and publicity around the star.
For example:
· newspapers
· concerts
· TV interviews
· Albums
Star vehicle also helps the star change from image to image like Cheryl Cole, she was part of Girls Aloud, she was able to go from a member of a group to a solo artist.
Star Power
• Economic Power – more money to say what they want, do what they want and have what they want
• Artistic Power – they have creative control on there own image and how it is projected to the media, so they have it there way
• Ideological Power – they can influence there audience, like cloths, opinion etc they can try and change people
•
Stars want to have a big image and loads of fans, so they create a character that everyone will love. Just like Lady GaGa, she has created a image of avant-garde.
Star image also effects the audience in many ways:
· Emotional Affinity which means that the audience feels attached to the star
· Self Identification which means the audience puts themselves in the same situations as the star
· Imitation which means that the audience see the star as a sort of model and want s to be like them
· projection this is a worst form of imitation where the audience becomes obsessed with the star it could become quite dangerous
Star vehicle
Star vehicle is the image constructed by the videos and publicity around the star.
For example:
· newspapers
· concerts
· TV interviews
· Albums
Star vehicle also helps the star change from image to image like Cheryl Cole, she was part of Girls Aloud, she was able to go from a member of a group to a solo artist.
Star Power
• Economic Power – more money to say what they want, do what they want and have what they want
• Artistic Power – they have creative control on there own image and how it is projected to the media, so they have it there way
• Ideological Power – they can influence there audience, like cloths, opinion etc they can try and change people
•
Target Audience
Audience and the text
All media text is produced with a intended reader. That is why it is important for the producer to consider:
· Content of the text is suitable for the intended reader
· Style of the presentation, is it appealing to the audience and will they understand it.
Expectations and pleasure
Repetition
The Audience play a key role in the media text by demanding repetition and difference. We learn this lesson at a young age., that is why we reject things that are not convincing to the type of video that we are watching.
Music video producers need to be aware of the target audience and the idea of preferred audience
There is a large difference between the target audience and the preferred audience
Target audience is the people you are aiming your video at. The preferred audience is the people that actually watch it.
Gender
The different interest of men and woman are obvious. If a woman was watching a spot channel they would now that it is not aimed at her because of the type of adverts and phrases . same if a man is watching a woman’s programme they would now that it wasn’t aimed at them, because of the adverts and chit chat.
All media text is produced with a intended reader. That is why it is important for the producer to consider:
· Content of the text is suitable for the intended reader
· Style of the presentation, is it appealing to the audience and will they understand it.
Expectations and pleasure
Repetition
The Audience play a key role in the media text by demanding repetition and difference. We learn this lesson at a young age., that is why we reject things that are not convincing to the type of video that we are watching.
Music video producers need to be aware of the target audience and the idea of preferred audience
There is a large difference between the target audience and the preferred audience
Target audience is the people you are aiming your video at. The preferred audience is the people that actually watch it.
Gender
The different interest of men and woman are obvious. If a woman was watching a spot channel they would now that it is not aimed at her because of the type of adverts and phrases . same if a man is watching a woman’s programme they would now that it wasn’t aimed at them, because of the adverts and chit chat.
Music Genre
Dance music
Dance music is made to accompany dancing. This music is commonly played in nightclubs, raves and parties. Over time this genre has been split down into trance, techno and house.
R&B
This genre was made by African American people in the 1940’s to 1950’s, it had a lot of different meanings. 1960’s R&B contributed a lot to the development of the rock and roll genre, and the term R&B was then used by white groups. The 1970’s R&B was used as a cover term to describe soul and funk. 1990’s the term contemporary R&B is mainly referred to as modern versions of souls and funk.
Hip Hop
Hip Hop is a culture movement that was creates in New York in the 1970’s by African Americans and Latino Americans. There are four main categories with in Hip Hop, which are Rapping, DJing and break dancing. Other categories include beatboxing, hip hop fashion and slang vocabulary. Hip Hop has now spread across the world.
Rock
Rock was developed in the 1960’s. In the 1940’s and 1950’s rock was called rock and roll. Rock music if is made with unique instruments which include
Guitars
Drums
Keyboard This made the music unique and interesting.
Dance music is made to accompany dancing. This music is commonly played in nightclubs, raves and parties. Over time this genre has been split down into trance, techno and house.
R&B
This genre was made by African American people in the 1940’s to 1950’s, it had a lot of different meanings. 1960’s R&B contributed a lot to the development of the rock and roll genre, and the term R&B was then used by white groups. The 1970’s R&B was used as a cover term to describe soul and funk. 1990’s the term contemporary R&B is mainly referred to as modern versions of souls and funk.
Hip Hop
Hip Hop is a culture movement that was creates in New York in the 1970’s by African Americans and Latino Americans. There are four main categories with in Hip Hop, which are Rapping, DJing and break dancing. Other categories include beatboxing, hip hop fashion and slang vocabulary. Hip Hop has now spread across the world.
Rock
Rock was developed in the 1960’s. In the 1940’s and 1950’s rock was called rock and roll. Rock music if is made with unique instruments which include
Guitars
Drums
Keyboard This made the music unique and interesting.
Tuesday, 19 January 2010
History of Music Video
Early History
* Music and moving images have always gone together
* 1920s -1930s was the era for experimental films
* They made musicals as a genre
*Soundies. Soundies were an early version of the music video, they were three-minute musical films, produced in New York, Chicago, and Hollywood between 1940 and 1946, often including short dance sequences.
* There was also a European version called the Scopitone. Based on technology developed during World War II, color 16 mm film clips with a magnetic soundtrack were designed to be shown in a specially designed jukebox.
1960s Promos
* Hard days and nights along with other rock films coursed a lot of disturbance in there time.
* A lot of artists made little films that just showed them, and were very straightforward.
* There was a lot of drug influence
* This was also the era for the post war baby booms
* Modern art influenced music a lot in this era
1970s promos
* Top of the pops started to use music videos
* There was substitutes when the bands went on tour across the country and the world
* This era was still very experimental
1980s Promos
* Artists began to need promos for every new release seriously
* There was changes in the technology and gaps in the USA’s cable market
* MTV was launched in the USA
1990s Promos
* The booms of the 1980s had amplified in the 1990s, loads of money was set aside for the pop music video directors
* There was an increase of genre based music channels
Online Music TV and Beyond
* There was a increase of online unprofessional music videos being made on sites like myspace and youtube
* There was interactive music videos just for online
I think that in the future there will be more avant-garde videos being made, a lot of animation and futurist settings and characters. I think that artists like Lady GaGa and Rihanna will bring this new style to life. In ten years i think that music vidoes could be made to be showen in a hologram and 3D, also showen in the city on electric billboards. or even soon in the cinemas.
Tuesday, 12 January 2010
Conventions Of Music Videos
Goodwin’s distinguishing features of the Music video
There is a connection between the lyrics/ music and the visuals.
This means that the lyrics/music relates to the visual aspects of the video.
The record company demands some sort of a close-up of the artist.
The artist may also wont to develop there own star iconography, which shows the artist coming in and out of the music video. This may also over time become the image of the artist.
Voyeurism
Spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity
A privileged point of view
Examples:
· there was a sex tape made for a Brittany Spears video
· 50 cent video technology
Lyrics
Lyrics are a strong feeling of emotion. Which the artist expresses thought song.
Key parts in the lyrics can pay a main part in the video.
A lot of artist get there lyrics from past memories, like love, hate, loss etc.
Music
The music is based on the lyrics. So if the lyrics symbolize love loss then the music may come across slower than lyrics about hate. Makes use of the tempo of the track to help drive the editing.
Genre
While some music videos rise above genres, others can be placed in categrys more easily. A lot of music channals only play a certain genre of music. like kiss, kiss only play hip hop and RnB, where as karrange only play rock music.
Camera Work
The pace the camera moves in the video is important. The camera may follow the movement of the performance like walking or dancing. Camera work is important in a music video, if the camera work is un satisfactory then it makes the video look unprofessional.
Editing
A lot of music video are enhanced with digital effects like CGI, this has become more popular in the recent music videos.
There are a lot of music videos that are slowed down to relate to the mood of the song, there are some where the pace has been increased.
Some music video have been edited in a way which makes you have to watch it again to get the full message it gives.
Intertextuality
The whole network of relations, conventions, and expectations by which the text is defined; the relationship between texts, this will be recognised by the audience.
There is a connection between the lyrics/ music and the visuals.
This means that the lyrics/music relates to the visual aspects of the video.
The record company demands some sort of a close-up of the artist.
The artist may also wont to develop there own star iconography, which shows the artist coming in and out of the music video. This may also over time become the image of the artist.
Voyeurism
Spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity
A privileged point of view
Examples:
· there was a sex tape made for a Brittany Spears video
· 50 cent video technology
Lyrics
Lyrics are a strong feeling of emotion. Which the artist expresses thought song.
Key parts in the lyrics can pay a main part in the video.
A lot of artist get there lyrics from past memories, like love, hate, loss etc.
Music
The music is based on the lyrics. So if the lyrics symbolize love loss then the music may come across slower than lyrics about hate. Makes use of the tempo of the track to help drive the editing.
Genre
While some music videos rise above genres, others can be placed in categrys more easily. A lot of music channals only play a certain genre of music. like kiss, kiss only play hip hop and RnB, where as karrange only play rock music.
Camera Work
The pace the camera moves in the video is important. The camera may follow the movement of the performance like walking or dancing. Camera work is important in a music video, if the camera work is un satisfactory then it makes the video look unprofessional.
Editing
A lot of music video are enhanced with digital effects like CGI, this has become more popular in the recent music videos.
There are a lot of music videos that are slowed down to relate to the mood of the song, there are some where the pace has been increased.
Some music video have been edited in a way which makes you have to watch it again to get the full message it gives.
Intertextuality
The whole network of relations, conventions, and expectations by which the text is defined; the relationship between texts, this will be recognised by the audience.
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